Explore Ehime: Culture & Traditions

Explore Ehime: Culture & Traditions

Explore Ehime: Culture & Traditions

Welcome to Ehime, a charming prefecture located on the island of Shikoku in Japan. Known for its rich cultural heritage and timeless traditions, Ehime offers a unique experience for travelers seeking to delve into the heart of Japanese culture. From ancient castles to traditional arts, this guide will take you on a journey through the vibrant cultural tapestry of Ehime.

Historical Landmarks

Ehime is home to several historical landmarks that offer a glimpse into the region's past. One such landmark is Matsuyama Castle, a magnificent hilltop fortress that dates back to the 17th century. Take a leisurely stroll through the castle grounds and admire the breathtaking views of the city below. Another must-visit site is Dogo Onsen, one of Japan's oldest hot springs. This historic bathhouse, famous for its impressive wooden architecture and tranquil atmosphere, has been frequented by emperors and literary greats for centuries. Soak in the therapeutic waters and immerse yourself in the timeless charm of Dogo Onsen. If you are interested in Buddhism, pay a visit to Ishite-ji Temple, one of the 88 temples on the famous Shikoku Pilgrimage. This ancient temple, surrounded by lush greenery, offers a serene and spiritual experience. Take a moment to meditate in the peaceful surroundings and soak up the spiritual energy of this sacred site.

Traditional Arts and Crafts

Ehime is renowned for its traditional arts and crafts, many of which have been passed down through generations. One particularly notable craft is Botchan Karuta, a traditional card game that features characters from the renowned novel "Botchan" by Natsume Soseki. Test your skills and immerse yourself in the world of this classic Japanese game. For art enthusiasts, a visit to Yawatahama Glass Studio is a must. Witness the intricate process of glassblowing and marvel at the exquisite craftsmanship of the artists. You can even try your hand at creating your own glass masterpiece under the guidance of skilled artisans. If you are looking for a unique souvenir, consider purchasing some Imabari towels. These high-quality towels, known for their exceptional absorbency and softness, are produced in the city of Imabari. Choose from a wide range of designs and colors, and bring home a piece of Ehime's textile heritage.

Festivals and Celebrations

Ehime is a lively hub of festivals and celebrations throughout the year. One of the most famous is the Uwajima Ushi-oni Festival, held in Uwajima City. This traditional event features a parade of people dressed as mythical creatures called ushi-oni, believed to ward off evil spirits. Enjoy the vibrant atmosphere, indulge in local delicacies, and witness age-old rituals. Another highlight is the Niihama Taiko Festival, held in Niihama City. Taiko drummers from all over Japan gather to showcase their rhythmic talents in this electrifying event. Feel the pulsating beats and be captivated by the energy of the performers as they bring this ancient art form to life. For those visiting in spring, the Matsuyama Spring Festival is a sight to behold. Witness colorful processions, traditional dances, and lively music as the city comes alive to celebrate the arrival of cherry blossoms. Immerse yourself in the festive spirit and create memories that will last a lifetime.


Ehime is a culinary paradise, offering a wide array of delicious dishes that showcase the region's natural bounty. One must-try specialty is Jakoten, a local delicacy made from minced fish and vegetables, deep-fried to perfection. Savor the crispy exterior and delicate flavors of this beloved Ehime dish. Seafood lovers will be delighted by the abundance of fresh seafood in Ehime. Try the famous Ehime Tai, a type of sea bream known for its tender flesh and sweet taste. Whether grilled, sashimi-style, or in a traditional Japanese hot pot, Ehime Tai is sure to tantalize your taste buds. Don't forget to sample some of Ehime's renowned citrus fruits, such as Iyokan and mikan. Known for their refreshing juiciness and fragrant aroma, these citrus fruits make a perfect snack or addition to various dishes. To wash it all down, indulge in some local sake. Ehime is known for producing some of Japan's finest rice wines, crafted with meticulous attention to detail. Raise a glass and savor the smooth flavors of Ehime sake.

Getting Around

Getting around Ehime is convenient and efficient, thanks to an extensive transportation network. The prefecture is well-served by trains and buses, making it easy to explore both the cities and the countryside. For longer distances, consider taking a scenic ferry ride between the islands of Shikoku and Honshu, enjoying breathtaking views of the Seto Inland Sea. Ehime also offers rental bicycles, allowing you to explore at your own pace. Pedal through scenic landscapes, discover hidden gems, and soak up the natural beauty of the region. With its rich cultural heritage, timeless traditions, and gastronomic delights, Ehime is a destination that will leave a lasting impression. Immerse yourself in the vibrant tapestry of this enchanting prefecture and create memories that will stay with you forever.